VODAFONE 'ROAD SAFETY'
Distracted driving is a major problem in Qatar, with more than 80 percent of serious accidents occurring when drivers use a mobile phone.
To combat this, Vodafone partnered with Qatar Mobility Innovations Center (QMIC) on the launch of an App that disables a user's phone once a driver reaches a certain speed.
To promote the launch of the app, we made short videos and static posts warning of the dangers of distracted driving.