Sanlam Prize for Youth Fiction - Multi-media campaign

Investment company, Sanlam sponsors the annual Sanlam Prize for Youth Literature. 
We created a call for entry online campaign called #250WordsADay made up of GIFS, videos, inspirational posts and mentorship posts. And the best part is we did it in English, Afrikaans, Xhosa, Zulu and Setswana and Zulu. Entries in all these languages went through the roof.   


Author, Lauren Beukes shares her 'Deskshot' with us: 
See, 250 words isn't so much, you could do that in a day. 
Internationally bestselling poet and author, Iain Thomas shares his 'Deskshot' with us: 

Because writing a whole book can be daunting. It's much more manageable to write #250WordsADay.
We curated a team of published authors to mentor writers on social media through the process of writing a Young Adult (YA) book 250 words at a time.

Agency: Society, King James
Creative Director: Danny Pinch
Copywriter: Paige Nick
Art Director: Karin Barry McCormack
Illustrations: Greg Booysen - https://www.behance.net/gregorylei77f7

MENTORS:

Rachel Zadok - English author and mentor
Futhi Ntshingila - Zulu author and mentor
Sicelo Kula - Xhosa author and mentor
Fanie Viljoen - Afrikaans author and mentor
Paige Nick - English author and mentor
Kagiso Lesego - Setswana author and mentor
Iain Thomas - English poet, author and mentor
Khaya Dlanga - Author and mentor
Lauren Beukes - Author 
Sanlam Prize for Youth Fiction - Multi-media campaign
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Sanlam Prize for Youth Fiction - Multi-media campaign

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