The Wickens Group LLC - Logo Concepts

Client asked me to develop a logo for their financial consulting and tax preparation business. They provided a sketch of what they wanted but I also provided a few other concepts that I thought would be a great fit. 

What you see below is a double 'W' mark. The first one, represents the name and the pride they have in it. The second, means 'win', as in, what you'll experience while working with them.

This concept uses a shield with the $, to show how they will protect you and your money. the bar graph scaling upwards, is meant to represent the gains you could receive, while using their services.