Filtra is a brand designed for the future of urban environments. Using a sustainable filtration material, Filtra is a brand of streetwear that helps protect the user from outdoor air pollution. The washable technology within the garments detect serious levels of air pollution, which informs the user to use the built in filtration mask. Combining the attraction of streetwear to the future youth, with the warning of pollutants in the air, the product could potentially reduce the amount of airborne related illnesses in the future.