For Senior Project class, we were assigned a self-directed project so I decided to go with a fictional company Branding Design. I aimed for a feminine and delicate brand, and that’s when I decided to develop the brand of a lifestyle blogger which main source of income is her brand shop.
To establish the relation with the target market, the choice of colour palette and sans-serif with light weight structure were preferred to give e the feeling of contemporary, refined and polished composition design.