54% of the world’s population live in urban communities, the average marriage age for men is 29 (up from 26 two decades ago) and for women is 27 (up from 23 in the same period). Given these trends, city dwellers tend to spend most of their twenties living with roommates. Finding and keeping a good roommate, however, gets harder as more people swarm into cities. 

Our challenge was to design a mobile product experience that appeals to millennials that makes it safe to find the ideal roommate in New York City.

We decided to go the route of gamification. Users will take a small personality test, the results, then give them a character class. Each character class is unique to each person and can help in the process of better identifying personality traits of a prospective roommate.