LABEL RE-DESIGN
For Package Design Studio class, I chose a real organic brand and re-designed their Pasta Sauce label. The goal was to decide what needed to be improved, while maintaining the original branding. My approach was to give the old label a modern appeal without losing the characteristics of the original package. For this I used Illustrator, and I kept the serif font choice, but chose a typeface with a more elegant feeling. I chose to stay true to the original concept while updating the colour palette and graphics with a more classic and minimal style. The final composition is clean, elegant and stylish.
Label Mockup
Flat Label
Original Label
LABEL RE-DESIGN
Published:

LABEL RE-DESIGN

Published: