Black Bear Brewing Co.

  • I redesigned the visual identity for Black Bear Brewing Company, a craft brewery located in Orono, Maine. The new identity highlights its Maine roots and witty personality. The custom logo conveys a more rugged and hardy nature, while also
    allowing for more consistent packaging. Both the logo and label designs pay tribute to the company’s namesake with bold, striking bear illustrations that are unique to each brew. Both the logo mark and label illustrations were hand-drawn by me.
  • Color logo variations
  • Bottle design