Brief: Create a brand identity for the new Museum of Conspiracy. The aim is to create, intrigue and challenge expectations of what the museum could be. From the absurd to the intriguing. The Process Research and focus on why conspiracy theories exist. Investigate how they are communicated. Aim to show visually how you can challenge an audience’s pre-conception or doubts.
The Outcome: Design and produce a visitors welcome introductory pack. You should not get involved in the physical manifestation of the museum. Eg the displays, the building or the layout but should set out the aims and objectives of the Museum and an indication of Museum content.
I was inspired by one of the most well-known symbols linked to the conspiracy that is the triangle; I created two booklets, one for visitors to know what they find in the museum and the other with real documents about some ufo cases made available by the FBI on its official website.
