Sponsored by the Sierra Club, Unplug America is a national Earth Day event observed by unplugging all electronic devices and other means that consume energy and going outside for the whole day. Because our lives have become too immersed into technology, it could be hard for some to remember how else they could be productive, or have fun, without the use of these devices. Therefore, this simple type-dominant design is meant to engage the mind and imagination. The allusive silhouettes represent each ad's chosen activity and the bright CMYK-esque colors capture attention and communicate jollity and fun.