Habitat: A World of 380,000 m2
Books are essential for acquiring knowledge and understanding the world. They provide tools for personal development and building a better future. However, despite their importance, the average number of books read per person in Mexico is estimated to be only 3.8 per year.
In a society where education is limited, designers play a crucial role in creating books that not only share knowledge but also inspire readers to continue learning. To raise awareness about the natural world in urban areas, I developed the book 'Habitat: A World of 380,000 m2 for the Universidad Anáhuac México. This project aims to captivate and encourage readers to explore and appreciate the flora and fauna surrounding their school.
To achieve our goal, I crafted a compelling narrative that appeals to all students. The publication takes form of a research book with collectible and interchangeable stamps, engaging the entire community and offering a dynamic and entertaining publication. Through inserts, spreads, brochures, pop-up maps, and more, the book is filled with surprises, all with the ultimate purpose of making reading enjoyable and motivating Mexicans to read more.
Year: 2017
Agency: Freelance
Research / Creative Direction / Storytelling / Concept Design / Editorial Design
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