Workplace by Facebook partnered with Quartz@Work, a new business platform serving the leaders of tomorrow, to fully launch their offering across EMEA. As well as creating ads to promote general awareness I created a new lead-generation process for them, this was to showcase their collaborative white paper they had produced with Deloitte. 

We summarised the white paper in audio, article and as an infographic allowing the user to pick the format that suited them best. This process was refined down to two easy steps, 1. pick your format and 2. fill in your details.