Rationale

For this project, we had to pair the nonprofit Shatterproof with another company to raise awareness for opioid addiction. I chose to do the DayQuill, NyQuill, and ZZZQuill brand. I simplified the original packaging and added a call to action on the front of each box. On the back, there is information about opioid abuse. This is a pull tab and the necessary drug facts are underneath.

Art Direction: Brigette Davitt, Edinboro University

Typefaces: Helvetica

Paper stock: Smart White