Implementation at all Lifestyle stores across India. When summer rolled in this year, it presented us with a delightful opportunity to highlight our linen and shorts merchandise offerings. With the objective to enhance the customer’s shopping experience and catch their fancy through show-stopping vertical displays on pillars and calling out attractive price points, we developed designs that could be standardized across all ratios of pillars. The pillars were complimented by table displays in the vicinity to create higher recall value and more points of sale.