Rickey Craig Jr's profile

212 Leadership Conference Branding

Challenge:
Redemption, a church in Greenville, SC needed a web presence, app, and print material to brand their annual leadership conference. The problem was that in the previous years, their themes for the conference revolved around the 212-degree boiling point of water. They felt stuck in their ability to expand the conference into other themes.

Solution:
I came up with the concept of allowing "212" to be an umbrella brand, allowing each conference thereafter to be a sub-brand, hosted by "212". So we began the first year as the "Win Within Conference" and it was a huge success. I custom designed and website (coding was done by Derek Lavigne), designed the graphics for a custom app, creating a conference booklet, and various supporting print and digital collateral to brand the conference.
Custom Website Design
Custom App Design
Custom Conference Booklet
Custom Conference Map
Large Scale Conference Banner
Although we only had 9 days to build the website, we were officially recognized for two awards by two of the most prominent website judging entities—csswinner.com & awwwards.com.
212 Leadership Conference Branding
Published:

212 Leadership Conference Branding

Published: