Challenge:
100 million sharks are slaughtered by humans every year. By comparison, only 4 humans are attacked.
This begs the question: Who is the real predator?
This begs the question: Who is the real predator?
Execution:
We devised a warning sign for our client. It was stuck on the Two Oceans Aquarium shark tank and warned of the predators beyond this point. However, it was printed “backwards” so that the warning was actually for the sharks.
Results:
An overwhelming response from international and local visitors to date with international roll-out planned.
