"To portray how the pursuit of our consumer driven lifestyle is polluting the air."
A typographically heavy project which explores the positives and negatives of fossil fuels.
A typographically heavy project which explores the positives and negatives of fossil fuels.
Part One: Fossil Fuels & Life
This book portrays the positive influences of fossil fuels and their positive effect on humanity's quality of life.
Fossil Fuels touch every moment of our lives, when we wake up or sleep, when we eat, when we use our eyes to see, when we play or work, or when we are ill. They provide the power to move vehicles, heat living spaces, provide light, cook our food, transmit and process information, and carry out a wide variety of industrial processes. It is no exaggeration to say that modern industrial society is nearly completely dependent on, some would say addicted to, a continual supply of fossil fuels.
This book portrays the positive influences of fossil fuels and their positive effect on humanity's quality of life.
Fossil Fuels touch every moment of our lives, when we wake up or sleep, when we eat, when we use our eyes to see, when we play or work, or when we are ill. They provide the power to move vehicles, heat living spaces, provide light, cook our food, transmit and process information, and carry out a wide variety of industrial processes. It is no exaggeration to say that modern industrial society is nearly completely dependent on, some would say addicted to, a continual supply of fossil fuels.
Uncluttered & minimalist—with an excess of negative space and large imagery to emphasise the better lifestyle fossil fuels gives.
1950's Nostalgia evoked: Wholesome and unspoiled. Beginning of excessive consumption. Only a positive knowledge of fossil fuels was advocated.
I have used imagery from the 1950's, complemented with a centered composition to create balance and harmony.
The book has a soft, factual feel: ensuring a positive yet solid statement to evoke a sense of safety—something fossil fuels give humanity.
Part Two: Smog & Destruction
The spirit of the twenty first century masks destruction behind a freedom from desertion. Because we are removed from the destruction that creates the products and services in our lives we will unknowingly destroy the Earth, not with a bomb, but with our desire to consume.
The destruction fossil fuels cause the air: through a layering of dark constricting pages to create a choking effect.
The spirit of the twenty first century masks destruction behind a freedom from desertion. Because we are removed from the destruction that creates the products and services in our lives we will unknowingly destroy the Earth, not with a bomb, but with our desire to consume.
The destruction fossil fuels cause the air: through a layering of dark constricting pages to create a choking effect.
Use of different paper stocks: Newsprint is dirty and flimsy. Brown card is smog at its worst—heavy and foreboding.
Creates a suffocating and engulfing feel through overlarge counters, wrap around & overlay of the text.
The interposition of text throughout the book with the use of horizontal lines imitates smog—ungrounded and obscure.
Layering of dark constricting pages to create a choking effect—the destruction caused by fossil fuels.
The sun is the catalyst to Photochemical Smog.
Poster to compliment 'Part two: Smog & Destruction'.
