@MassChallenge labs are unique sub brand initiatives of the MassChallenge startup accelerator. The labs provide unique training and resources to different sub sets of entrepreneurs. We set out to create new logos for MADE, PULSE and EMPOWER that would work harmoniously as a brand family while also conveying the key traits and personality of each initiative.
MADE: An R&D lab with top-of-the-line hardware equipment and additional support for product development and manufacturing.
PULSE: A digital healthcare lab that connects entrepreneurs with world-class strategic partners in healthcare technology.
EMPOWER: A community-driven lab, tailored to each local MC accelerator, that supports a variety of diversity and inclusion initiatives.