The Lafrance family name is a name that’s been trusted with hospitality up and down the East Coast—from Maine to Florida—for three generations. If you grew up in Massachusetts, your high-school prom, your baby shower, or your grandparents wedding was likely a Lafrance hosted event. With 12 hotels, 3 restaurants, five destinations to book your wedding, private or corporate event, and 60 years of service under their belt, they’d never been touched by an agency until they came to known in 2016, which gave them their first official brand mark, designed their web experience, and positioned their brand legacy.