2017 Brandathon, a 3 day branding contest by the Ad Club, a group from my internship at Small Army took on the challenge of rebranding Janji, a running apparel company with a clean water initiative that is known for their bright patterns and nomadic ideals.

My primary focus was working on cleaning and finalizing the new logo as well as working with their existing patterns as inspiration for a logo background that could be used in various part of their brand, including web and social.

As well as also working on their Instagram feed, by incorporating some new pieces that go along with the new advertising as well as utilizing the patterns throughout as a "swipe-through about the artist" post.