This is a branding project for a client who wanted a multi-purpose logo, something they could go on anything. she wanted something simple and organic.

process work of logo designs to get to the final outcome.

I went for a neutral color palette, as the main aspect of the business would be focused on beauty products and make-up skills. The neutral colors allow the logo to be transferable. I went for an organic, flowing font to give the logo a natural feel.