In just a few short years, MassChallenge has become a leading force for global entrepreneurship and innovation. During this period of rapid growth, I led the company’s in-house creative team to develop a cohesive visual identity for our evolving business strategy.
Each year, MassChallenge helps hundreds of startups accelerate their businesses by connecting them to essential resources and training, and unlike other startup programs, MassChallenge takes no equity from the startups it supports.
MassChallenge set out to create a global entrepreneurship movement that empowers any individual to define their future and positively impact society. To achieve this, the company decided to expand internationally, adding five new programs within 3 years. This new strategy called for a simple and holistic visual center that resonates in all markets.
Entrepreneurs are at the center of everything we do. By sharing their personal stories, we are shedding light on their motivations, the problems they are solving and the unique obstacles they face. MassChallenge startups are creating enormous value for society and the economy.
