FLAIR
BRANDING
Flair is a florist, giftware and décor shop, stocking the most desirable brands and products. Their move into a larger, newly renovated store meant a new brand identity was required to better reflect their product offering to clients and the beautiful, contemporary store. We decided to evolve the existing brand, starting by renaming from ‘Flair with Flowers’ to Flair. A simple wordmark logo was created to replace the outdated font used in the existing logo. We kept the existing brand colour palette, black and white and applied a fresh new aesthetic across all collateral.
