Tiffany “The Budgetnista” Aliche is an author, speaker and passionate teacher of engaging, financial empowerment.  I was charged with creating a consistent brand and bringing her book "The One Week Budget" to life. We designed a go to workbook that could change the readers financial life in one week. The aesthetic I crafted was to make the audience feel like they were being educated in real terms. That being said I wanted to push Tiffany into the spotlight for this branding initiative and had a full scale photoshoot to show her energy and to take away the stigma that financials are drab because after all she is "the Budgetnista".