Push Play NZ
A campaign to promote fitness amongst young women.
A campaign to promote fitness amongst young women.
This series of posters is a collection of illustrations that challenge the traditional visual metaphors that normally represent different body shapes. A healthy item of food has been transformed into a vibrant caricature to suggest that eating and exercise plays an important role in a happy and healthy lifestyle.
Each vector illustration has been crafted on Adobe illustrator.
Each vector illustration has been crafted on Adobe illustrator.
![Food healthy carrot broccoli capsicum eggplant bodytype Handmade Type type cheerful Fun vegetables pushplay push play New Zealand](https://mir-s3-cdn-cf.behance.net/project_modules/disp/545d8e45241471.56079abdcddd3.jpg)
wonderful carrot
![Food healthy carrot broccoli capsicum eggplant bodytype Handmade Type type cheerful Fun vegetables pushplay push play New Zealand](https://mir-s3-cdn-cf.behance.net/project_modules/disp/f17f7d45241473.5607996abc720.jpg)
Joyful capsicum
![Food healthy carrot broccoli capsicum eggplant bodytype Handmade Type type cheerful Fun vegetables pushplay push play New Zealand](https://mir-s3-cdn-cf.behance.net/project_modules/disp/957f1d45241475.56079a00912d9.jpg)
Energetic broccoli
![Food healthy carrot broccoli capsicum eggplant bodytype Handmade Type type cheerful Fun vegetables pushplay push play New Zealand](https://mir-s3-cdn-cf.behance.net/project_modules/disp/063cb945241477.560799d54a0c6.jpg)
Elegant eggplant