Zone & Co. is a software consultancy with several offices across the country. Their specialty is using Netsuite, an all-in-one business management suite platform, to solve various problems for businesses of all sizes. Upon consulting with us we learned that Zone & Co. had been around since 2012, yet the brand itself hadn't taken off. Looking at the competition, it seemed that the market was fairly saturated with companies that looked & sounded the same all doing the same thing. We took our research and pushed their branding past the sameness that was plaguing similar businesses then applied it across their channels including a redesign of their website.