Design Approach
I chose Chalet for this type specimen book not only because it's aesthetically pleasing, but also because it has an amusing history. The typeface itself is sleek, with a 70's minimalist flair, while the story behind its creation is ironic and a bit silly. In order to capture its overall essence, I designed a book that's simultaneously clean and funky. Inspired by the 1970's, I chose an androgynous sunset color scheme, set off against both stark white and textured brown paper. I alternated spreads demonstrating Chalet's visual qualities with spreads that inform the reader about aspects of Chalet's development. Throughout the book, I used elements such as flowing vertical and horizontal lines, diagonal layouts, and stair-stepping point sizes in a rainbow of colors in order to create cohesion.
I chose Chalet for this type specimen book not only because it's aesthetically pleasing, but also because it has an amusing history. The typeface itself is sleek, with a 70's minimalist flair, while the story behind its creation is ironic and a bit silly. In order to capture its overall essence, I designed a book that's simultaneously clean and funky. Inspired by the 1970's, I chose an androgynous sunset color scheme, set off against both stark white and textured brown paper. I alternated spreads demonstrating Chalet's visual qualities with spreads that inform the reader about aspects of Chalet's development. Throughout the book, I used elements such as flowing vertical and horizontal lines, diagonal layouts, and stair-stepping point sizes in a rainbow of colors in order to create cohesion.