Insignia Paints is a leading player providing paints and coatings solutions in Tanzania. With two flagship brand, Coral, the company is aggressively expanding and gaining

base in countries outside Tanzania. The same calls for an intervention that can address the different markets with different cultures, mindsets, and economic statuses with minimal investments. Thus, we came up with refreshed packaging identity for the Coral brand that was in any case much needed to face onslaught of competition, and importantly, aid acceptability of the brand in new markets in the expansion strategy of the company.