European Wax Center (www.waxcenter.com), the leader in the out-of-home waxing market has launched the brand's newest and most daring advertising campaign to date, "Revealing You." The first campaign from EWC's new agency, Pereira & O'Dell New York, delivers on the brand's new positioning "Unapologetic Confidence."
To bring the campaign to life, the brand retained world-renowned fashion photographer, Miles Aldridge, to execute on the brand's mission of becoming an iconic beauty lifestyle brand. His artistic and iconic vision embodies the message of revealing beautiful skin by highlighting the fierce and "unapologetic confidence" attitude that an EWC guest embodies after a waxing service or enjoying the Strut 365™ products.
The campaign storyline centers around a group of women reuniting on a celebratory trip filled with adventure. This story unfolds in "chapters" that align with seasonal themes depicting the chic travelers in lavish surroundings boasting bold looks and smooth skin.
The man behind the camera, Miles Aldridge, is well known amongst the prestige global beauty and fashion industry. Tapped by top luxury brands and editors alike, he is the creative eye behind many shoots for W Magazine and Vogue. Along with his editorial success, Aldridge has worked with brands including: M.A.C. Cosmetics, Giorgio Armani, and Jean Paul Gaultier.
Retained by EWC in June 2016 as their lead creative partner, POD is responsible for driving the brand's creative and communication strategy through major digital and print platforms.
The media supporting elements are in excess of $16MM and features edgy, high-fashion imagery in both still and video formats, depicting the three product collections of Strut 365™. The campaign will be supported through TV, radio and OOH channels as well as substantial digital elements including influencer programming, digital content partnerships and social media. Outside of broadcast and digital platforms, campaign elements will be featured within March 2017 issues of fashion publications such as Cosmopolitan, Glamour, and InStyle as well as April issues of Brides and Allure.
EWC has 628 centers open and in development. EWC's network has extended its footprint to 20 of the top 25 Designated Market Areas in the country. Their rapid growth and progressive vision positions them as a key player in the marketplace.
Agency: Pereira & O'Dell New York
Production Company: Park Village / 2B
Director/Photographer: Miles Aldridge
Editorial Company: Cosmo Street
Color Company: Co 3 Colorist: Jamie O’Bradovich
Audio Company: Heard City
Retouching Company: Tapestry
To bring the campaign to life, the brand retained world-renowned fashion photographer, Miles Aldridge, to execute on the brand's mission of becoming an iconic beauty lifestyle brand. His artistic and iconic vision embodies the message of revealing beautiful skin by highlighting the fierce and "unapologetic confidence" attitude that an EWC guest embodies after a waxing service or enjoying the Strut 365™ products.
The campaign storyline centers around a group of women reuniting on a celebratory trip filled with adventure. This story unfolds in "chapters" that align with seasonal themes depicting the chic travelers in lavish surroundings boasting bold looks and smooth skin.
The man behind the camera, Miles Aldridge, is well known amongst the prestige global beauty and fashion industry. Tapped by top luxury brands and editors alike, he is the creative eye behind many shoots for W Magazine and Vogue. Along with his editorial success, Aldridge has worked with brands including: M.A.C. Cosmetics, Giorgio Armani, and Jean Paul Gaultier.
Retained by EWC in June 2016 as their lead creative partner, POD is responsible for driving the brand's creative and communication strategy through major digital and print platforms.
The media supporting elements are in excess of $16MM and features edgy, high-fashion imagery in both still and video formats, depicting the three product collections of Strut 365™. The campaign will be supported through TV, radio and OOH channels as well as substantial digital elements including influencer programming, digital content partnerships and social media. Outside of broadcast and digital platforms, campaign elements will be featured within March 2017 issues of fashion publications such as Cosmopolitan, Glamour, and InStyle as well as April issues of Brides and Allure.
EWC has 628 centers open and in development. EWC's network has extended its footprint to 20 of the top 25 Designated Market Areas in the country. Their rapid growth and progressive vision positions them as a key player in the marketplace.
Agency: Pereira & O'Dell New York
Production Company: Park Village / 2B
Director/Photographer: Miles Aldridge
Editorial Company: Cosmo Street
Color Company: Co 3 Colorist: Jamie O’Bradovich
Audio Company: Heard City
Retouching Company: Tapestry
