www.boostenergy.com
Target Audience:
Primary TG: 12 - 14 years old.
Secondary TG: 16 - 22 years old
Concept:
Boost is the secret of winning energy.
Idea:
A website that connects the users to the Boost brand and its neo - values as a result of its association with McLaren and F1 Grand Prix.
Solution:
A digital campaign for Brand Awareness + Brand Engagement + Brand Reinforcement for Boost, a product of GlaxoSmithKline.
The Microsite gives the users an online Grand Prix Experience via a 3D racing game with in - game Branding. This experience gets converted into a tangible experience for those who win the race each day.
The Microsite communicates with the users via Email as well as SMS, generating the all important leads for the client.
Role:
Concept, Art Direction (UI) and Team Management.
Target Audience:
Primary TG: 12 - 14 years old.
Secondary TG: 16 - 22 years old
Concept:
Boost is the secret of winning energy.
Idea:
A website that connects the users to the Boost brand and its neo - values as a result of its association with McLaren and F1 Grand Prix.
Solution:
A digital campaign for Brand Awareness + Brand Engagement + Brand Reinforcement for Boost, a product of GlaxoSmithKline.
The Microsite gives the users an online Grand Prix Experience via a 3D racing game with in - game Branding. This experience gets converted into a tangible experience for those who win the race each day.
The Microsite communicates with the users via Email as well as SMS, generating the all important leads for the client.
Role:
Concept, Art Direction (UI) and Team Management.
REPORT:
Total Hits - 59004 visitors (the number of visitors who played the game)
Visits: 63,188
Unique Visitors: 56,957
New Visits: 90.14%
Pageviews: 168,286
Total Hits - 59004 visitors (the number of visitors who played the game)
Visits: 63,188
Unique Visitors: 56,957
New Visits: 90.14%
Pageviews: 168,286
