Blended is an app prototype designed for new cooks, healthy eaters, and environmentalists. It generates simple, budget-friendly, recipes based off of existing ingredients found in the fridge. Using these leftover ingredients, Blended encourages creative cooking while minimizing food waste. 

This is an example of the type of audience we are targetting. These personas and stories drive our research to help us better understand our market and vision.

In order to create the right look & feel for Blended, we created mood boards that would fit our audience. Images of greenery, and healthy & sustainable living came to mind.