Your Indispensable Ally
Tempo Branding Campaign
Tempo is a personal item that provides users with high tissue quality – perfect balance between softness and strength. That’s why our idea for Tempo branding campaign in 2014 is Tempo 點都傍住你 (Tempo. Your indispensable ally.)
The TVC features two girls competing to show off their boyfriends (one is soft and another is strong), only to find out they were the same guy. A voice-over wrapped up at the end, saying that not every "perfect one" was reliable except your Tempo.
We extended the idea to other media by leveraging girls’ competition. Especially, we created a mini-site to let audiences become the man character by uploading their photos.
Print
OOH
Digital
A mini-site was designed to engage with users. They can upload their profile picture and be the main character in the TVC. Besides, users can also share their little stories with Tempo tissue.
