True Grace Branding and Packaging
True Grace is the own brand product range of Arco GB Limited one of the UK's largest candle manufacturers. Arco GB produce candles for a variety of high street brands and their own brand range 'True Grace' is a widely distributed across the UK and internationally including high street departments stores such as John Lewis.
When we were first introduced to True Grace by our partners on the project, brand consultancy Boston Studio, they had previously been working with a few other high profile design agencies who had not been able to meet the needs of the client. They had a selection of candles that were were branded in different ways. Some of these boxes failed to have the brand name clearly displayed on the front of the packaging. The brand range concept at the time was only loosely formed as being a range of English scented candles.
We began working with True Grace over 10 years ago. To begin with we were asked to rebrand and improve the packaging for one of their products, the classic scented candle. Since then the brand has gone from strength to strength and we have worked on packaging for 'Walled Garden' Tinned Candles, Scented Reeds, Home Fragrance, Bath and Body (Hand Soap, Shampoo, Conditioner and Body Lotion), Designs for Website, Brand Positioning and Strategy, Trade Fair Stands, Digital and print marketing and communications, and we have been involved with their 2 new shop fit outs.
After meetings with the client we took the brief into the studio and started exploring different brand stories and voices which we could apply to the product range. After several presentations we arrived at a story range that was based on classic English Country life. The product ranges were subdivided into two categories, 'Manor' a more premium luxury range and 'Village' the more every day product range with an entry level price point. This brand story now supports the brand and has help the client open up into new product ranges and customer bases.
At the same time, to bring this brand story to life, we also developed a visual identity and language, which also solved some of the challenges the existed from the previous packaging. A new logo, type style, layout rules, a monogram and brand pattern were refined and developed.
From there we proceed to develop and execute packaging for the base set of products in the two product categories. We worked with the Far East to develop cutter guides and produce carefully detailed packaging cutter guides and artwork.
