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SEEK Lemonade rebrand

Lemonade Brand: "Seek"
In this gaphic design project, we were assigned to create a rebrand for a soft drink. Our group chose to use lemonade, to which we came up with the brilliant name: "SEEK." We chose this name because we want our consumers to seek refreshment with "SEEK" Lemonade. We were inspired by very minimalistic and sleek, modern designs when coming up with the official "SEEK" logo, and overall design of the company. We decided to go with the slogan, "Seek refreshment, SEEK Lemonade." 

We were also tasked with creating a magazine ad to feature our product. Below is what we came up with.
Here are some of our concept sketches, we went through a lot of ideas before finalizing with "SEEK," and coming up with our minimalistic and modern logo of a sweet lemon. 
Here is a mockup and label design for a nice refreshing bottle of SEEK Lemonade.
SEEK Lemonade rebrand
Published:

SEEK Lemonade rebrand

Published: