Tagline: Okcupid love on a computer near you #LoveOnaComputer

Dilemma: To entice people who normally wouldn’t try online dating to become engaged with the OK Cupid platform and eliminate the stigma associated with online dating.

Explanation: Using familiar romantic movie concepts, user engagement will be encouraged via the viral slogan, “Love on a computer near you.”

Development: Print Series, Billboard/Bus stop, Snapchat