There's much more to life than just sex. There’s bowling too. And that is what friending app Riochet got right. Everything starts with a common passion and ends in sex and lust. So goes the story of this new brand film created for them by Gloryparis.
The tone is romantic, matched with a British voice that could come straight from a cheap love story novel. The sexually suggestive positions take the audience on a red herring until the true nature of Ricochet is revealed: let’s create social links between people.
The tone is romantic, matched with a British voice that could come straight from a cheap love story novel. The sexually suggestive positions take the audience on a red herring until the true nature of Ricochet is revealed: let’s create social links between people.
To catch the public interest around the video, we use digital codes helped by emojis to censor some scenes before the official airing.
Credits:
Client: Ricochet
Agency: Gloryparis
Creative Directors: Arnaud Le Bacquer, Hugues Pinguet
Commercial Director: Jean-Baptiste Herman
Account Executive: Meriem Bouthiba
Art Directors: Gabriel Bonnefond, Romain Martineau
Production: Wanda
Director: Fred Leveugle
Director of photography: Antoine Vié
Composer: Yves Prevel
Editor: MAGSOUND
Editor: MAGSOUND
Voice-over: Ginnie Watson
Social media, e-PR & PR:
Social media, e-PR & PR:
Charles Chemin (Baskets Chaussettes)
Georges-André Tabet (UPP)
