Why just put a single advertisement on air when you can put several hundreds at the same time?

Why make actors talking when there are men randomly taken from the streets who will speak the best? 

La Boulangère is taking a new turn.

On June 5, 2017, La Boulangère arrives on TV with 285 ads, all unique, featuring as many real men as apologies to their wife for not doing enough at home. 

Client : La Boulangère

Agency : Gloryparis 

Creative Directors and founders : Arnaud Le Bacquer, Hugues Pinguet 

Commercial Director : Jean-Baptiste Herman
Account Managers : Fanny Kemp, Meriem Bouthiba
Art Directors: Gabriel Bonnefond, Romain Martineau 

Media Agency : Repeat groupe

Production : Raise Up Films
Film Director : Adrien Gontier
Sound Studio : Interférence
RP Agency : Marie-Antoinette
Digital Agency : Digilowcost