Incentivizing competitive creativity is huge for effective brand marketing on Snapchat.

The summer months are when we see a decline in social media engagement from current and prospectice students, so we're always thinking of ways to stay top of mind. On a Saturday morning, we hosted a coloring contest. We provided instructions by telling followers to screenshot Truman, color him in and Snap him back to us and then we'd share the best!

We received over 30 submissions, more than 3,000 views to the Story and nearly 200 screenshots.