Kim McGaw's profile

Creative Direction/ Event Production: Gen Y Event

Creative Entertainment for Gen Y Event
When it comes to delivering creative entertainment, wowing a Broadway producer and CEO of a major entertainment company is no easy feat.  Wowing his teenage son and his friends is even harder.  But that's exactly what happened during an over-the-top Sweet 16 extravaganza at Beyonce's recording studio.

If it wasn't already cool enough to have access to a pop star's recording studio and have the opportunity to dance alongside her back up dancers,  a group of hard-to-please teens of entertainment and business moguls were served drinks from motorized Igloo coolers, decorated as Mini Coopers, Ferraris and Mercedes and got to ride them around on a rock star's property.  The party ramped up when a performer dressed as Marie Antoinette - her hoop skirt serving as a table - rolled out with sparklers and black lights switched on.  Suddenly, phosphorescent paint that had previously been invisible in the other lighting revealed brightly colored designs.  The teens delighted as glow-in-the-dark tape, make-up and hairspray in multiple colors lit up Marie Antoinette's table.  Boys and girls alike decorated themselves in the fun items and reveled at their appearance.  The table was created to get teens, who typically separate into cliques and sit apart from one another, to gather in one spot and interact with one another.  At this event, "No one put Baby in the corner" and a good time was had by all.
 Phosphorescent tape and stage make up were a runaway hit with teens.
 Marie Antoinette, an iconic favorite of teen girls, drew teens to the center of the party and provided an excuse for everyone to gather.  The performer at the center of the table applied glow-in-the-dark eye makeup and lipstick to the girls, who lined up for their phosphorescent makeovers.  Boys, surprisingly, liked the makeup the most: they went "tribal" by drawing designs on their faces and arms with the lipstick.  Smiling kids with blue and bright purple hair, wrapped in colorful masking tape that glowed in the dark, permeated the dance floor. [PS - It was all water soluble and kid safe.]
Marie Antoinette, before and after the black lights were turned on. 
 Motorized Igloo coolers decorated as sports cars were specially created for the event.  The coolers were used to distribute ice cold soft drinks and serve Dippin' Dots ice cream on the dance floor.  Kids later took turns riding the coolers around the property.
  Meticulous planning ensured the event's success.  Here are floor plans for the party.

Creative Direction/ Event Production: Gen Y Event
Published:

Creative Direction/ Event Production: Gen Y Event

When it comes to delivering creative entertainment, wowing a Broadway producer and CEO of a major entertainment company is no easy feat. Wowing h Read More

Published:

Creative Fields