Regenerative Medicine Solutions is a leading provider of marketing, patient relations and business intelligence solutions for brands in the field of regenerative medicine. We are committed to an individualized patient-centric approach for our brands and a nurturing team-centric environment for our staff. We know every patient is unique and no two conditions are identical. With this in mind, we focus on being an advocate for our brand’s patients to help maximize their ability to reach, and inevitably help more people in need.

Don’t Gamble with COPD Ad Campaign

The digital goal of the “Don’t Gamble with COPD” campaign was to align our organization with Healthline, a high traffic health-related website that targets users who are looking for specific information related to COPD. The campaign is a blend of content marketing and banner display to drive users to a Lung Institute landing page and convert as well expose visitors to the Lung Institute brand.

This multi-level campaign includes 5 sets of banner ads with specific messaging for each content topic and landing page. The components directly answer questions related to content on the Healthline website.

These vibrant banner ads yielded a 1.20% CTR, including a 4.5% conversion rate once Healthline visitors came to the Lung Institute landing page.

This artwork also ran in the American Legion newsletter, a component of our print media buys. With 39 inquiries and 27 qualified leads, this has been the best banner ad performance of 2016 in newsletters.