Lavazza
Passione Caffè
Passione Caffè
Passione Caffè is Lavazza’s online magazine, a global editorial project that matches branded content with a SEO and data-driven approach. The magazine editorial mission is focused on coffee culture (from farming to consumption) and on the major initiatives of the brand, such as the sponsorships of sport events or art and fashion shows.
Me: Executive Creative Director
Agency: DigitasLBi Italy
"Passione Caffè Magazine" - Launch TVC 60''
