MassArt 2017 Fashion Show Illuminate Advertising. The first element includes a print component that was featured in the Improper Bostonian Magazine: the design issue, April 26-May 9, 2017. The next component was the online Improper Bostonian advertisements; this consisted of two different sized advertisements. Next element is the Fashion Show VIP pass that will be worn by the VIP guests that attend the Fashion Show and Fashion Show Parties. Following that is a series of Email Invitations and a banner to advertise and invite to the Fashion Show.