Magic The Gathering -- Expandable Ads
Rich Media Expandables
Rich Media Expandables
A series of rich and non-rich media ads built to promote Wizards of the Coast's latest Magic release.
You can see the 300x250 ad: Here
The ad starts at 728x90, persuading the viewer to mouse over.
Upon rollover the ad expands to 728x350 while the background morphs into full motion video depicting a city in ruins.
The viewer is then presented with a question of how you would like to proceed and five responses to choose from.
Clicking a response activates yet another video transition that leads to a second question.
The second series of questions are cut down to four (removing the color you chose previously)
After clicking your second response, the ad determines what guild you belong to.
The CTA appears, leading you to http://www.wizards.com/Magic/
The CTA appears, leading you to http://www.wizards.com/Magic/
