Powerade was the main official sponsor of the Rio 2016 Olympic Games for the first time instead of Coca-Cola. In order to keep positioning Powerade as a sports brand for everyone and not only as a brand for athletes, we wanted people to know in their own skin how it feels to be an Olympian. That's why we created a 360 immersive video from the point of view of the Mexican diver and medalist Rommel Pacheco as he walks from the dressing room to the diving platform. Users were able to look around in every direction as they listened to Rommel thinking and preparing for his jump.
