Task: to create all new holiday packaging leveraging the "joy" theme and existing holiday icons.

Inspiration: I knew I wanted to create something loud, festive and true to the Dunkin' brand. I wanted to create something that would be seen at one end of the subway and radiate a sense of holiday joy all the way down the car. I was inspired by vintage wrapping paper and the imperfections of screen printing. 

Result: After tons of back and forth, we landed on what you see below. We were all thrilled with the result. It was hard to get the distressed texture on all of the different materials. Sadly, the styrofoam cups couldn't hold this detail but we've noticed that with time they wear and take on a similar distressed appearance. We were thrilled when SNL did a skit with Casey Affleck featuring the holiday packaging - such a surreal experience!