Traffic Safety
Billboard Design
Road accidents and traffic in Bangalore is continuously increasing. It is a time of emergency in the city.
In such a time of crisis it is important to not only strictly enforce laws, but to also change the perception and behavior of each user of the road. People often end up just cursing every other factor contributing to the traffic other than themselves. No one thinks or is aware of their own role in the traffic or accidents, until they become a victim of it. Such people end up realizing their mistakes and duties to late. My vision to stop such mishaps, is by creating a campaign that solves tough behavioral problems by creating a strong bond with the masses, and push them to think about the hazards of ignorance and apathy regarding the personal implementation of road safety practices. The main strategy of the campaign is to inculcate a concept about road safety that ensures a change in their attitude.
In such a time of crisis it is important to not only strictly enforce laws, but to also change the perception and behavior of each user of the road. People often end up just cursing every other factor contributing to the traffic other than themselves. No one thinks or is aware of their own role in the traffic or accidents, until they become a victim of it. Such people end up realizing their mistakes and duties to late. My vision to stop such mishaps, is by creating a campaign that solves tough behavioral problems by creating a strong bond with the masses, and push them to think about the hazards of ignorance and apathy regarding the personal implementation of road safety practices. The main strategy of the campaign is to inculcate a concept about road safety that ensures a change in their attitude.
To do, the campaign will use famous characters and dialogues from Bollywood to give force to the idea, as these dialogues and characters already carry an aura around them. Elements of traffic like the helmet, Zebra crossing etc. will be translated using appropriate dialogues to give such rules a fresh new approach. The outlook to this project is that, ideas that already exist in the viewers mind, will now exist with a new meaning and a new purpose that will encourage them towards road safety.
Mock Ups
Hoarding to be placed near happening joints for youngsters
Hoarding to be placed just before a Zebra cross
Hoarding to be placed near non commercial areas
Hoarding to be placed in an area with more traffic
