Healing Hounds Service Dogs Rebrand
For the rebrand of Healing Hounds, we focused upon establishing a tone that maintained the original tone of approachability and modernity, and built upon these aspects of the company. We also utilized inspiration present on the Behance website(link). In our logo, we were inspired by the prior dog and stethoscope logo and continued with the dog and abstract imagery idea in our new logo. We decided upon a dog in a heart after much deliberation and advice from our Graphic Design instructor.
The new logo for Healing Hounds, made to be more square to fit both websites and social media profiles.
An intermediate logo for Healing Hounds, we felt that this logo was too masculine for a service organization and scrapped it.
The old logo for Healing Hounds.
We included quite a few business supplies utilizing our logo.
Here is a closer look at the Business Cards that we designed.
The landing page, kept similar to the original besides a logo refresh.
We included a shirt and hat design for future sales and/or staff merchandise.
We decided to try our logo on a hanging sign for in front of a shop or an office.
In regards to usage guidelines, the fonts are "Source Sans Pro" for body text and "Odin Rounded" for the logo type. We also decided to be fairly lenient in the "dos and don'ts," giving the Healing Hounds company freedom in most aspects of how they apply the logo and revised brand. We did advise them to not improperly resize the logo and to not use different fonts for the logo text and body text.
In conclusion, we hope that Healing Hounds Service Dogs appreciates our rebrand, as they are a company that deserves all the help they can get. We made sure to maintain a sense of modernity and approachability throughout the project, and we hope to see our logo on future Healing Hounds media.
