Justice for Girls Campaign
Justice for Girls is a Cause project under a non-profit organization, Equality Now. The target audience for this project and organization is for younger girls and older women ages 10 to 35. The purpose of this campaign is to make sure girls seek justice to mobilize supporters to stand up for girls' rights. In connection, a fund called Adolescent Girls Legal Defense Fund (AGLDF) that empowers girls to support themselves internationally.
Target Audience Profiles
These are Personas (Target Audience) Profiles that connect with females within a median age between 10-35. They were accurate target audience with possibilities to support the Equality Now's campaign/organization. In addition, these selected ladies who have different lifestyles with similar motives to fight for justice for women and girls equality.
Aamira Ali | Age: 22 years old
Olivia Gomez | Age: 32 years old | Page 1
Olivia Gomez | Age: 32 years old | Page 2
Testimonial Ads
These testimonial ads were created in a series with the consistent visual design and font selection, Poetsen One and Iowan Old Style. However, it shows different adolescent female images that represent each girl's struggle of injustice. I chose adolescent females as the face for these testimonial ads because it was meant to capture a tone that was supportive and effective towards a female-based audience.
Testimonial Ad based on Abuse (1) | Tools: Adobe Lightroom, Adobe Photoshop and Adobe InDesign| Equality Now: Justice for Girls Campaign| April 2017
Testimonial Ad based on Violence (2)| Tools: Adobe Lightroom, Adobe Photoshop and Adobe InDesign| Equality Now: Justice for Girls Campaign | April 2017
Testimonial Ad based on Abuse and Violence (3) | Tools: Adobe Lightroom, Adobe Photoshop and Adobe InDesign | Equality Now: Justice for Girls Campaign | April 2017
