Life Soul
One Show brief:
Students must develop a concept that creates or promotes a partnership for peace.
Use the TOMS brand and/or products as a vehicle for promoting global unity. This could be through
– an exploration of the One for One business model,
– a new social business model or product connecting consumers with people in need, or
– a storytelling campaign that links the human experiences on both sides of the One for One model.
Think about the brand’s opportunity – and responsibility – to unite humanity and make A the world a more peaceful place.
