The initial brief for this project came in the form of a banner ad request. But knowing how highly anticipated the launch of this episodic, psychologically thrilling game was to the more mature, intelligent gaming set – we knew we needed to deliver something more than that. So we thought beyond OLA’s and created a unique out-of-home campaign that captured the eerie spirit and faceless villain of the game – darkness.
Awarded: Applied Arts Advertising, Marketing Award, Coupe Magazine, Ads of the World - Selection of the Month.